IFCA MSC embarks on transformational programme to strengthen growth

Malaysian Business | 26 Oct 2017

IFCA MSC Bhd, leading property solutions provider listed on the ACE Market of Bursa Malaysia, has embarked on a transformational programme known as ‘IFCA 2.0’ to strengthen positive growth rates for the next few years.

In an effort to drive earnings growth, ‘IFCA 2.0’ outlines the fundamental growth pillars to strengthen IFCA’s leading position as an innovative and dynamic property solutions provider. The company is taking a new and determined step in the digital side by delivering solutions that make sense and add value to its customers, as well as enable them to be more competitive and successful, by creating new products such as data-driven marketing which helps to more accurately reach the potential customers that property developers are targeting.

Launching the maiden ‘IFCA 2.0’ roadshow, themed “Beyond 2017. Beyond Property”, IFCA MSC Berhad, CEO Michael Cho, said, “IFCA has come a long way since its inception 30 years ago. We have grown to be the market leader in property solutions covering construction, property development, property management and human resources. As we move fast and aggressive into the future, we will continue to create new innovations and technology that the market has never seen before. Prop-tech will redefine the property industry, and IFCA will lead the way.”

Under ‘IFCA 2.0’, the company focuses on expanding its prop-tech offerings to help its customers in the property sector accelerate their digital and mobile technology adoptions to boost sales and business performance. As digital technologies are rapidly disrupting property buying behaviours, ‘IFCA 2.0’ allows the companies operating in the property vertical to realign their operations and explore new business models.

Having supported over 6,000 property projects with a Gross Development Value (GDV) exceeding RM100 billion, IFCA MSC Berhad intends to introduce new practices that are beneficial to the property industry. Upcoming initiatives include IFCA MSC Berhad’s accelerator programme specifically for the Malaysian property market, to spur digital innovation for prop-tech companies.

Held at Sime Darby Convention Centre, the ‘IFCA 2.0’ roadshow focused on the changes in the property market landscape. Brought to market together with technology partner, Google Cloud, property companies had the opportunity to understand the challenging status quo in the market and how property solutions are able to impact property development and building management. Google Cloud showcased the application of A.I and its cloud platform in today’s businesses.

“Companies approach Google Cloud to transform their businesses. Our comprehensive portfolio-from infrastructure to apps to devices – helps enterprises innovate faster, scale smarter, stay secure, and do more with data than ever before.” said Mr Anish Malhotra, Head of Customer Engineering, Google Asia.

The ‘IFCA 2.0’ nationwide roadshow which is expected to attract over 150 companies from the property industry, addressed several apprehensions. Top concerns included how conventional marketing no longer applies to the current property market trends, and how to adapt to the rise in disruptive technology; challenges which prop-tech companies now have to face. IFCA MSC Berhad believes, with their expertise, property developers are ready for the change and should embrace the coming advent of prop-tech technology.